摘要
品牌已渗透到人们生活的方方面面,产品的竞争、企业的竞争,最终都体现在品牌的竞争力上,品牌是市场竞争能力的综合表现。随着我国加入WTO,国际人参市场的竞争更加激烈,为增加吉林人参市场竞争力,参与国际竞争,实施吉林人参品牌战略具有非常重要的意义。
Nowadays brands have greatly affected social life in terms of competition such as products and enterprises, which is in nature, brand competition, reffecting enterprises' core competence. As China joins the WTO, there will be increasingly intense international ginseng market competition. To improve the competitive power of ginseng industry in Jilin in the international market, it is important to implement brand strategy.
出处
《商业研究》
北大核心
2004年第21期77-80,共4页
Commercial Research
基金
吉林省科技厅资助项目<吉林省人参振兴工程研究>(批准号:20010606)。
关键词
吉林
人参
品牌战略
Jilin
ginseng
brand stratagy
