摘要
城市旅游发展的核心是建立独特、鲜明、有招徕性的旅游形象 ,信息社会的时代特点对城市旅游形象的策划工作提出了新要求。本文从此视角出发 ,综合西安的旅游市场现状、旅游资源禀赋和地理背景特征 ,提出了新世纪西安旅游形象的定位“帝王之都 :就是西安 !”。强调围绕这一主题开展一系列的传播与推广活动去塑造西安的旅游形象 。
The key point to develop urban tourism is to establish unique?vivid?attractive urban tourism image. The characteristics of information age have put forward some new requirement for the planning of urban tourism image. From this angle of view, this paper pointed out the problems on urban tourism image in Xi'an and put forward an new advertising theme 'City of Emperor:Xi'an is it!' based on the analysis of factors influencing tourism image of Xi'an. Furthermore, the paper emphasized initiating a series of events, festivals and activities around the theme to showcase the tourism image of Xi'an and offered a few feasible suggestions.
出处
《干旱区资源与环境》
CSSCI
CSCD
2004年第5期124-127,共4页
Journal of Arid Land Resources and Environment
基金
教育部人文社科重大项目 ( 2 0 0 0 ZDXM770 0 13 )
