摘要
传媒产品既有经济属性 ,也有政治属性。兼有政治属性和经济属性的传媒产品有比物质产品和纯经济属性或纯政治属性的传媒产品更为复杂的需求特征及其需求价格弹性。在我国社会主义市场经济条件下 ,传媒产品不再唯一地被作为舆论宣传工具 ,只发挥正确导向的作用 ,而且也被认为具有经济属性 ,能够作为商品生产和商品交换。因此 ,传媒产品的生产和经营应当纳入商品生产和商品交换的市场经济轨道 ,需要而且必须利用物质产品与传媒产品之间的互补关系和不可替代的关系 ,扩大和创新传媒产品的生产 。
Products of media not only have the property of economy but also have the property of politics. These kind of products have a more complicated demand feature and demand price flexibility than material products and media products that only have economic property or political property. In the era of market economy, products of the media are not only regarded as a tool of propaganda, but also treated as commodities that have economic property and can be exchanged. Therefore, the production and dealing of media products should be brought to the track of market economy and taken as the production and exchange of commodities. Furthermore, by using the complementary relationship between material products and media products, we can expand and innovate the production of media products and develop the socialist media economy.
出处
《湖南大众传媒职业技术学院学报》
2004年第4期5-11,共7页
Journal of Hunan Mass Media Vocational and Technical College
