摘要
我国大家电营销渠道目前存在着渠道成本高、渠道运行效率低和渠道通向的目标市场趋同等问题。针对这些问题,采取让渠道升值、以新组合的渠道代替旧组合的渠道、提升渠道运作效率、开拓新市场等策略,应是多数家电企业的必然选择。
The present marketing channel problems of big family electric equipment in our country are as follows: the marketing channel cost is too high; the channel efficiency is low; the target market tends toward the same,and so on. The methods to solve the above problems are to make the marketing channel value high; substitute new channel for the old; heighten marketing channel efficiency; develop new market,and so forth. These, therefore, will become the inevitable choice of our enterprises of big family electric equipment.
出处
《西安邮电学院学报》
2004年第4期47-50,90,共5页
Journal of Xi'an Institute of Posts and Telecommunications
关键词
大家电
营销渠道
渠道创新
渠道效率
big family electric equipment
marketing channel
channel innovation
channel efficiency
