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从消费者心理角度研究跨行业品牌延伸 被引量:11

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摘要 跨行业品牌延伸是目前业界比较盛行的一种品牌营销策略。企业如何才能成功地进行跨行业品牌延伸 ?根据在对消费者问卷调查的基础上 ,从研究消费者心理的角度出发 。
作者 吴芬 谢小平
出处 《商业研究》 北大核心 2004年第22期88-89,共2页 Commercial Research
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