摘要
采用文献资料等研究方法 ,分析、论述了我国体育运行机制改革的市场取向 ,通过对体育产业的运行结构的分析 ,提出了发展体育消费 ,不仅能促进体育产业的市场化 ,而且能丰富社会文化、提高经济效益和社会效益 ,拉动体育需求的发展。当前促进体育消费应转变消费观念、优化产业结构、引导大众的体育消费需求为发展方向。
Market tropismming in machine-made of sports system,is analyzed and debated by document searching,and mark an analysis sports consume of the structural on industrial ,It is put forwards some analysis on sports consume can improve sports industry,enlage culture-living,improve the benefit of economy and community,it can also meet the need of sports cause progess.Furthermore,it is promoted the development of some advice on sports consume .
出处
《南京体育学院学报（社会科学版）》
2001年第5期129-131,共3页
Journal of Nanjing Institute of Physical Education
关键词
体育消费
体育市场
产业结构
sports consume
sports market
the structural of industrial
