摘要
通过对网络营销现在与未来的分析，提出发展我国网络营销的途径。与传统营销中的顾客、产品、营销组合及企业组织相整合，利用网络营销为企业赢得竞争优势。
Based on an analysis of the reality and prospects of e -marketing, this paper is intended to figure out some possible ways for the development of e - marketing in our country. Consolidating elements in the traditional marketing such as customers, products, marketing, and enterprises organization, e-marketing is sure to put enterprises in a favorable position in competition.
出处
《彭城职业大学学报》
2003年第6期82-83,共2页
Journal of Pengcheng Vocational University
