摘要
该文以宁夏中卫市沙坡头为例,通过游客抽样调查,分析旅游产品在自然景观、历史文脉等方面与客源市场的差异性,并以此为基础,确定了沙坡头旅游区的目标市场和促销措施。
Based on the result of tourist poll in Shapotou,Zhongwei County,Ningxia,differences between Shapotou and its tourism market are analyzed naturally and culturally.Target tourism market of Shapotou and its marketing plan are put forward.In addition some conclusions are given: 1)Natural or cultural difference is a key factor that attracts tourists; 2)Special characteristics of a tourism product is vital,but it is special spatially; 3)Target tourism market of a tourism product should not be decided only by distance,but by the differences and its special characteristics.
出处
《地理与地理信息科学》
CSSCI
CSCD
北大核心
2004年第6期91-93,共3页
Geography and Geo-Information Science
