摘要
根据现代企业在市场竞争中的特点,建立了2个企业在市场上同时进行产品广告、服务和产品价格选择的多维博弈模型,并求得其均衡解.对均衡解的分析表明,企业确定产品广告和服务投入以及价格选择时,应从上述3方面综合考虑,选择最优的策略向量,以使企业的利润最大化.
According to the characteristics of competition in market among modern firms, a multidimensional game model for two firms about pricing and the inputs of advertisement and services was established and its equilibrium solution was obtained. The analysis of the equilibrium solution shows that a firm can maximize its profit by synthetically considering the three factors and selecting an optimal strategic vector.
出处
《西南交通大学学报》
EI
CSCD
北大核心
2005年第1期82-84,共3页
Journal of Southwest Jiaotong University
基金
国家自然科学资助项目(70371045)
关键词
多维博弈
均衡
策略向量
multidimensional game
equilibrium
strategic vector
