摘要
随着经济的发展,服务在经济生活中的作用越来越重要。酒店业作为服务业的典型代表,虽然取得了长足的发展,但是也暴露出了传统营销理论与实践脱节的问题。实践的发展要求酒店业重新审视自已面对的市场,深刻理解服务和服务营销的内涵,把握酒店服务营销与其他产品营销的不同之处,根据酒店服务的特点采取相应的服务营销策略,提高顾客的满意度和信任度。
Service has become more and more important in economic life alon with the development of economy. As the typical representative of service industry, hotel industry exposes the problem of separating the traditional marketing theory and practice, though it has made great progress. Practical development requests the hotel industry to review its market, understand the meaning of service and marketing, grasp the marketing difference between hotel service and other products, and accord with the features of hotel service to adopt service marketing tactics to enhance the satisfaction and trust of customers.
出处
《商业研究》
北大核心
2005年第4期178-180,共3页
Commercial Research
关键词
饭店服务特点
服务营销
差异化
features of hotel service
service marketing
difference
