摘要
中国足球协会作为中国体育改革的先锋 ,必须要具有先进的管理思想和经营管理 ,其公共关系活动也必须在先进的公共关系意识的指导下 ,才能真正地塑造中国足球协会良好的社会形象 ,从而为组织的生存与发展创造和谐的内外部环境。
Chinese Football Association,as a pioneer of P.E. reform in China,should have the advanced administrative and managerial concepts.Its activities should also be carried out under the guidance of the advanced consciousness of public relations.Only in this way can Chinese Football Association really create a good social image and bring about harmonious exterior and interior environments for its existence and development.
出处
《湖北体育科技》
2005年第1期25-26,29,共3页
Hubei Sports Science
