摘要
CtoC作为一种用户对用户的电子商务模式 ,用户间信任关系的存在是使网站业务存续与否的关键 ,适用于大群体博弈分析的复制动态进化博弈模型进一步说明了这一点。要解决网上信任问题 ,一方面要建立网下的个人信用制度 ,发展信用服务中介机构 ,着力推行第三方认证 ,另一方面 ,可在中国现有的状况下 ,通过鼓励同城交易。
As a mode of E-commerce,C-C websites' survival and development lies in the existence of trust among consumers.This has been proved by reproduced dynamic evolutionary game theory model applied in large groups.To solve this problem,private credit system in reality should be built,and trust service agency be developed,trustful third party system be pushed.Meanwhile,some methods such as bargaining in same city,guarantee on behalf of consumers can add up to the trust on webs among consumers in this case.
出处
《商业研究》
北大核心
2005年第6期179-181,共3页
Commercial Research
关键词
CtoC网站
信任
进化博弈分析
C-C web site
trust
evolutionary game theory analysis
