摘要
利用SWOT分析法,分析莆田旅游产业现状,提出应树立区域旅游的发展观,并主要从政府作用、旅游产品开发、交通设施、人才和企业建设等方面提出发展对策。
By means of SWOT analysis this paper analyzes the current situation of tourism industry in Putian, and comes up with ideas to develop regional tourism. According to the government's function, development of travel product, transport facility , talents and enterprise's construction, the author puts forward the corresponding development countermeasure.
出处
《莆田学院学报》
2005年第1期88-91,共4页
Journal of putian University
