摘要
广告是消费者了解商品的种类、价格和性能的重要信息途径 ,也是商品经营者重要的营销手段 .但是 ,目前社会上存在着商品经营者做虚假广告以追求超额利润的现象 .本文从政府监督部门与商品经营者之间、消费者与商品经营者之间的关系出发 ,对约束经营者做虚假广告作出博弈分析 ,并进一步讨论了消费者和经营者的多阶段 (无限次重复 )
Advertisement provides consumers important information of commodity, and also provides managers the way of sale. But, nowadays in society, there is phenomenon which the managers do unreal advertisement to pursue superprofit. This paper gives two game theory analyses about restraining unreal advertisement by two relations being in market, that is the one between govemment supervisor and manager, another between consumer and manager. Furthermore, this paper also discusses multiple stages game(unlimited repeated game) between consumer and manager.
出处
《经济数学》
2003年第3期54-59,共6页
Journal of Quantitative Economics
关键词
多阶段博弈
纳什均衡
完全信息
虚假广告
市场关系
约束体系
Complete information game,multiple stages game, unlimited repeated game, Nash's equilibrium
