摘要
主要运用了问卷调查法、文献资料调研等方法,对山东省城镇居民的体育消费状况进行 调查研究。结果显示,山东省城镇居民对体育消费总体上持肯定态度,体育健身消费的价值取向 逐渐趋向理性;居民体育消费动机呈现多元化特征;居民因实际收入、闲暇时间和健身场地设施 的影响,消费水平较低;实物型体育消费品有着较好的市场潜力。据此,提出3项建议。
Through using the method of questionnaire, literature and investigation, this paper analyzes the condition of sports consumption for citizens in Shandong province. The result shows that their attitude of sports consumption of citizens is positive, and value of sports consumption of citizens is rational. Sports consumption of citizens tends to characteristics of diversification. Because of influence of actual income,leisure time and sports facility,sports consumption level is low, material sports consumption has good market. Based on it, three suggestions are put forwarded.
出处
《中国体育科技》
北大核心
2005年第1期100-102,共3页
China Sport Science and Technology
关键词
体育消费
城镇
居民
现状
调查
山东
sports consumption
urban
citizen
current condition
investigation
shandong
