摘要
准确理解竞争情报的概念,科学地进行竞争情报的分析工作,是竞争情报工作的关键;而正确挖掘和使用互联网信息,少走弯路,是目前急需解决的问题。市场逐鹿,强手如林,如能准确地预测市场变化,变竞争情报为竞争优势,企业方能永远立于不败之地。
The key to successful competitive intelligence(CI)work is to accurately understand the concept of CI and scientifically analyse the activity of CI.Correctly and timely searching and using contents from internet so to waste no time is in dire need for CI research workers.With market globalization around the world, however strong an enterprise is,there's always some firm else stronger.So to change CI into competitiveness,and accurately predict market trend or change,enterprises will ensure themselves in a better and invincible position among other competitive rivals.
出处
《现代情报》
北大核心
2005年第3期196-198,共3页
Journal of Modern Information
关键词
竞争情报
信息分析
互联网
企业
competitive intelligence
information analyses
Internet
enterprise
