摘要
体育无形资产是体育组织核心竞争力的关键性因素,是衡量体育产业发展水平的重要标志。研究表明,转变观念、建立激励机制、培养专门人才是加强我国体育无形资产经营开发的先决条件。
The sports intangible assets are key factors of competitiveness of sports organization and it is an important sign for sports industry's development level.Studies have been shown that the changing idea, setting up incentive mechanism and training specialized personnel are imperative preconditions to strengthen the development of intangible assets management in China.
出处
《山东体育科技》
2004年第4期38-39,共2页
Shandong Sports Science & Technology
关键词
体育无形资产
经营现状
体育产业
sports intangible assets
management current situation
countermeasute
