摘要
采用文献资料法和数理统计法,比较了中国1995-2000年体育用品出口的基本情况,并通过运用"I COP"评价方法,从体育用品业劳动生产率的角度分析了中国体育用品业国际竞争力的现状。结论:目前中国体育用品业国际竞争力虽然逐年增强,但体育用品的科技含量和附加值较低,企业规模小,产品的国际标准化程度低,产品的品牌意识薄弱。因此,针对此类现状,提出了增强中国体育用品业国际竞争力的对策。
The paper compares the bottom-line situation of sports goods export in China in 1995-2000 by using the means of document-based research and mathematics statistics; meanwhile, by utilizing the 'ICOP' evaluation method, the paper analyses the present situation of international competitive ability of sports goods industry from the viewpoint of labor productivity. It can be concluded that at present, the international competitive ability of sports goods industry is getting strengthened year by year, but science and technology has added the value of sports goods, but with a low international standard, weak trademark in mind and a small scale of enterprise. Consequently, a countermeasure to strengthen the international competitive ability of sports goods industry is raised.
出处
《北京体育大学学报》
CSSCI
北大核心
2005年第1期13-15,共3页
Journal of Beijing Sport University
基金
2002年浙江省哲学社会科学规划课题
课题立项号:2002-XK02-51。
关键词
体育用品
国际竞争力
实证分析
对策
sporting production
international competitive ability
positive analysis
countermeasure
