摘要
从中小城市体育竞赛发展现状研究入手, 全面分析中小城市承办体育赛事市场化运作途径, 认为建立科学的赛事管理体制, 加强与社会沟通, 对承办的赛事精心策划包装是体育赛事市场化运作的关键。在此基础上提出中小城市承办体育赛事市场化运作的建议。
In the paper, Proceeding from the research of the present situation of sports competition development in small and medium cities, and on the basis of an all-round analysis of its ways in marketized operation of sponsoring sports games, the author points out the key of the sports games marketization is to set up a scientific management system of sports games, strengthen the communication with the society and scheme and dress up the sports games elaborately. And on this basis, the author puts forward some proposals about ways of marketized operation of sponsoring sports games in small and medium cities.
出处
《西安体育学院学报》
北大核心
2005年第2期13-17,共5页
Journal of Xi'an Physical Education University
基金
河南省教育厅基金资助项目(2000890004)
