摘要
20世纪末 ,我国已形成的买方市场对企业产生巨大的压力 ,主要表现在 ,企业生产能力利用率较低、产品价格一降再降、企业分化速度加快。对此 ,我们应进行理性的分析 :我国的买方市场是一种低水平、有效供给不足与无效供给过剩 ,居民消费结构多元化、多层次化的买方市场。为寻找市场契机 ,在买方市场条件下 ,企业应从产业结构和产品结构方面 ,开拓农村市场、网络营销、开发绿色产品市场等方面进行市场创新。
the buyer's market has prodced a great pressure upon enterprises of china since the last decade of the 20th century.As a result, utility rate of enterprises' prodnctive force is low ,prices of products fall down and down and the speed of enterprise splitting grows The result of a rational analysis shows that buyer's market in china is at a low level and the efficient supply is not sufficient while inefficient onis the surplus with a pluralistic consuming structure.To find more chances enterprises should maekc innovations in deve loping rural market ,net sales and organic products.
出处
《信阳师范学院学报（哲学社会科学版）》
2002年第1期42-45,共4页
Journal of Xinyang Normal University(Philosophy and Social Sciences Edition)
关键词
中国企业
买方市场
市场创新
buyer's market
seller's market
marker innovation
