摘要
商品包装设计的最终目标是面对消费者,消费者的心才是营销的终极市场。针对消费者,文中从商品包装设计,提出了消费心理应用的若干措施。
The ultimate objective of packaging designs of commodities is to be confronted with consumers, for it is the demands of individual consumers that largely determine the management and marketing in the marketplace. And with regard to packaging designs of commodities, some measures concerning how the consumption psychology can be applied were put forward.
出处
《包装工程》
CAS
CSCD
北大核心
2005年第2期180-182,共3页
Packaging Engineering
关键词
包装设计
消费者
消费心理
Packaging designs
Consumers
Consumption psychology
