摘要
包装设计也因时代的变化而改变。本文通过对消费者消费习惯、购买动机的分析,消费者消费心理活动分为求实、求新、求美、求利、炫耀等,不同的心理活动采用不同的包装定位、造型、色彩设计方法,以适合消费者的心理需求,促进商品销售。
The consume habit and consume intention were analyzed. The consume psychology was classified to be seeking realistic, seeking new, and seeking beautiful etc. It was suggested that different packaging design method should be applied for different consume psychology in position, modeling, and colors etc. to promote sales of commodity.
出处
《包装工程》
CAS
CSCD
北大核心
2005年第2期183-184,共2页
Packaging Engineering
基金
湖北省教育厅重点科研项目(2004X123)
关键词
包装设计
心理
消费
商品
Packaging design
Psychology
Consume
Commodity
