摘要
在心理变量对议程设置敏感度的研究中,以往西方的研究大都集中在与竞选有关的问题上,本研究在将其研究范围扩展后,首次以中国传媒和受众为研究对象,检验了收视收听兴趣、媒介使用目的和媒介信任度,以及需求层次等变量对议程设置敏感度的影响。本研究不仅在检验变量的设置上有一定的独创性,而且研究结果对于传媒实践也具有一定的指导意义和参考价值。
Almost all former western studies of the effects of psychological variables on the sensitivity of agenda-setting, studies focused on the problems related to electioneering. In this study, however we expanded the research range. We are the first ever to study Chinese media and Chinese audience, and to examine the audience’s interests, the aim of media, the media’s credibility, and the level of demands and how these factors affected agenda-setting. This study proposes a new set of test variables, and can function as a guide and reference for our media practice.
出处
《上海交通大学学报（哲学社会科学版）》
2005年第2期66-73,共8页
Journal of Shanghai Jiao tong University(Philosophy and Social Sciences)
基金
中华人民共和国教育部"跨世纪优秀人才项目"---"中国受众与传播效果"
