摘要
网络媒体要在激烈的媒体竞争中求的发展,离不开竞争力的培育,而核心竞争力的培育是网络媒体能否在这崭新的信息时代发挥其应有作用的关键。本文正是结合当代网络媒体业的实践,阐述了网络媒体核心竞争能力的内涵、特征及其构成要素,并探讨了网络媒体在现有资源和能力中培育核心竞争力的具体方法。
It is necessary of the development of network media to cultivate the core competence in the drastic media competition. And the cultivation of the core competence is the key of network media to exert their function in the brand - new information era. The article expatiates the meaning, characters and composing elements of the core competence of network media combining the practice of the network media industry and discusses the methods of cultivating the core competence of the network media on the existing resources and capabilities.
出处
《经济与管理》
2005年第4期88-92,共5页
Economy and Management
