摘要
阐述了整合营销的基本思想,通过分析杭叉股份有限公司在营销管理上存在的问题,建立企业整合营销构架,给出了在整合营销模式下的销售业务流程和企业资源规划。该公司通过整合营销取得了良好的经济效益。
Basic integrated marketing theory is described.Problems with marketing in Hangzhou Forklift Company are pointed out and the corresponding integrated marketing architecture is built.Also,sales business flow and enterprise resource planning in integrated marketing mode are discussed.Implementation of integrated marketing has brought the company obvious economic benefits.
出处
《起重运输机械》
北大核心
2005年第4期1-4,共4页
Hoisting and Conveying Machinery
