摘要
运用文献法、调查访问法、逻辑分析法,对目前我国体育市场的运行现状进行了分析和研究。认为,体育中介市场的出现和逐渐成熟对于促进体育产业的发展,激活体育市场的运作具有深刻意义。同时,对体育中介市场的构成主体在体育中介市场运行中的作用、功能、意义以及存在的问题进行了论述,认为应加强对体育中介主体的管理,促进其正常运作。
With the methods of documentary,investigation and logical analysis,the situation of the present sports marketing in China was studied. The appearance and development of the intermediary marketing of sports have profound impacts on the development of sports industry and activating ofthe operation of sports market. Functions,significance and problems of the constitute subjects in the sports intermediary market were discussed. It was held that the management of the sports intermediary market should be strengthened to promote its ordinary operation.
出处
《武汉体育学院学报》
CSSCI
北大核心
2005年第4期18-20,共3页
Journal of Wuhan Sports University
基金
国家哲学社会科学基金项目(01BTY012)。
关键词
体育中介市场
主体
理论
运作
sports intermediary market
subject
theory
operation
