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"2005新银行业服务使用习惯(个人用户)调查"调查报告 被引量:2

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摘要 “2005新银行业消费(个人用户)调查”自2005年3月14日启动,至4月17日截止,历时一个多月。本次调查采取《互联网周刊》刊载问卷.在线调查.数据库定向问卷调查、信函问卷调查等多种形式展开。其中,在线调查样本回收27000多份,线下调查样本回收3000份,最终回收有效问卷近30000份。
作者 顾波
出处 《互联网周刊》 2005年第12期33-35,共3页 China Internet Week
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同被引文献47

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  • 2Yi C. S., Grant K., Edgar D. Factors Affecting the Adoption of Intemet Banking in Hong Kong: Implications for the Banking Sector. International Journal of Information Management, 2007, 27 (5) : 336 - 351.
  • 3Cunninghan L. F., Gerlach J., Harper M. D. Perceived Risk and E- Banking Service: An Analysis from the Perspective of the Consumer. Journal of Financial Services Marketing, 2005, 10(2): 165 - 178.
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  • 5uisma T., Laukkanen T., Hiltunen M. Mapping the Reasons for Resistance to Intemet Banking: A Means- End Approach. International Journal of lnformation Management, 2007, 27(2): 75- 85.
  • 6Manrai L. A., Martini A. K. A Field Study of Customers' Switching Behavior for Bank Services. Retailing and Consumer Service, 2006, 14(3): 208-215.
  • 7Black N. J., Lockett A., Ennew C. et al. Modeling Consumer Choice of Distribution Channels: An Illustration from Financial Service. The International Journal of Bank Marketing, 2002, 20(4) : 161 - 173.
  • 8Lichtenstein S. Understanding Consumer Adoption of Intemet Banking: An Interpretive Study in the Australian Banking Context. Journal of Electronic Commerce Research, 2006, 7(2) : 23 - 31.
  • 9Kumar V., Venkatesan R. Who Are Multichannel Shoppers and How Do They Perform? Correlates of Multichannel Shopping Behavior. Journal of lnteractive Marketing, 2005, 19(2): 44-61.
  • 10Balasubramanian. S. Mail Versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. Marketing Science, 2002, 17(3) : 181 - 195.

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