摘要
旅游决策过程是一个从心理到行为的连续体,包括一系列相关的阶段或步骤。本研究在以往研究的基础上,通过访谈和问卷调查,最终发现个人的旅游决策过程可以划分为产生旅游的需要或动机、收集有关旅游的信息、确定旅游目的地或旅游线路、进行旅游预算、确定出游方式、决定是否外出旅游、外出旅游等七个阶段。每个阶段,旅游者需要解决不同的问题。
The tourism decision making process is a continuity of series of stages and steps concerning both psychology and behaviors. Based on former researches and by applying interview and questionnaire methods, this survey finds that personal tourism decision making process can be divided into seven stages:generating the need or motive of traveling,collecting related information of traveling,determining travel destination or itinerary,making the travel budget,determining the transport of traveling,deciding whether to travel out and finally going traveling.Tourists have to solve different problems on each of these seven stages.
出处
《旅游科学》
CSSCI
2005年第2期1-5,共5页
Tourism Science
关键词
旅游决策
决策过程
调查研究
tourism decision
decision making process
survey
