摘要
从高科技品牌企业成长角度出发,结合高科技品牌的企业特征,将高科技品牌企业进行了等级结构划分,探讨了高科技品牌企业成长过程中体现企业努力与绩效的主要策略组合,构建了高科技品牌企业成长策略模型。
From the growth and the characteristics of brand high-tech enterprises, brand high-tech enterprises were classified four grades. The major strategies combination which could reflect the enterprises' endeavor and their performance were researched. A growth strategy decision-making model for brand high-tech enterprises was also given.
出处
《管理学报》
2005年第3期307-311,共5页
Chinese Journal of Management
基金
国家自然科学基金资助项目 (70 3 72 0 1 5 )
