摘要
采用文献资料和考察分析等方法,对武陵源景区开发体育休闲旅游产业进行了调研。研究表明:作为旅游胜地的武陵源风景区在开发体育休闲旅游项目上有着良好的自然、人文旅游资源优势及产品开发和旅游基础设施条件。在体育休闲旅游产业开发过程中要突出旅游资源和多民族特色,科学地选择开发项目,精心设计产品形象,加大宣传与促销,以及加强对人才的培养与引进。
By adopting document materials and analysis this paper is to research leisure sports tourism industry in Wu lingyuan scenic spot. The study shows Wu Lingyuan has advantages of developing leisured sports tourism with its good natural, cultural tourism resources and good condition for product development and tourism infrastructure. During the development of sports tourism, the features of its tourism resources and ethnic characteristics should be highlighted, its development programs should be reasonably selected, its product image design and the following promotion campaign should be well considered, and the talents development and introduction should be enhanced.
出处
《辽宁体育科技》
2005年第2期5-6,共2页
Liaoning Sport Science and Technology
基金
国家哲学社会科学基金资助课题(03BTY017)部分内容
