阈下知觉和隐性广告的作用及启动效应研究被引量：19

A Study on the Effect and Priming Effect of Subliminal Perception and Subliminal Advertising

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摘要采用2(组别)×2(有无指导语)×2(是否学习)的3因素实验设计对80名大学生进行施测,以研究阈下知觉和隐性广告的作用。结果表明:阈下知觉和隐性广告不能单独起作用,阈上知觉作用非常显著;阈上和阈下启动效应明显。 80 university students were selected as samples for the study of the function of subliminal perception and subliminal advertising with a three-factor experiment design of 2(groups)×2(with or without direction)×2(study or not) . The result showed that no effect was produced only with subliminal perception or subliminal advertising; the effect and priming effect of subliminal perception and supraliminal perfection were remarkable.

作者石文典钟高峰鲁直

机构地区宁夏大学教育科学学院复旦大学管理学院

出处《心理科学》 CSSCI CSCD 北大核心 2005年第3期683-685,共3页 Journal of Psychological Science

基金宁夏回族自治区哲学社会科学基金宁夏大学自然科学基金复旦大学金苗科研基金资助项目

关键词隐性广告知觉效应研究实验设计启动效应大学生指导语有无 subliminal perception, supraliminal perfection, priming effect, subliminal advertising

分类号 B842.1 [哲学宗教—基础心理学]

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参考文献5

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