摘要
中小企业国际化是中小企业积极参与国际分工,由国内经营向全球经营发展的过程,可以分为渐进国际化与跳跃国际化两种模式。我国应采取以渐进国际化模式为主、跳跃国际化模式为辅的模式结构,渐进国际化策略主要有目标市场、经营方式、组织结构的渐进性策略,OEM→ODM→OBM策略;跳跃国际化模式策略主要有与跨国公司的协作、合资与集群策略。
The internationalization of small and medium-sized enterprises is the course that small and medium-sized enterprises participate in the international division activity, conducting management from domestic market toward international market, it can be divided into two kinds of modes, which are internationalization of advancing gradually and jump internationalization. Our country should adopt the mode structure , which internationalization of advancing gradually mode is lord, jump internationaliza- tion mode is assistant, internationalization strategy of advancing gradually includes the gradually strategy of target market, management method, organization structure , OEM → ODM → OBM strategy; Jump internationalization strategy includes cor- relating with multinational company, jointing venture and gathering group strategy.
出处
《宁波职业技术学院学报》
2005年第3期6-10,共5页
Journal of Ningbo Polytechnic
基金
安徽省教育厅人文社会科学重点研究项目(2004sk072zd)
关键词
中小企业
渐进国际化
跳跃国际化
SME
internationalization of advancing gradually
Jump internationalization
