摘要
随着体验经济时代的到来,饭店体验服务产品应运而生,给饭店业带来了新的商机。本文介绍了体验经济时代顾客对饭店产品需求的变化,指出饭店产品需要向体验化转变,论述了体验经济时代饭店产品创新的特征及饭店产品体验化设计的原则。
The experience service product of hotel arises from the era of experience economy. This brings the hotel a new business opportunity. This article introduces the change of customers’ needs for hotel products in the era of experience economy, then puts forward the idea of hospitality that industry should produce experience service to cater for customers’ needs. The article also discusses the characteristics of product innovation of hotel in the era of experience economy and the design principles of experience service product.
出处
《天津商学院学报》
2005年第3期49-52,共4页
Journal of Tianjin University of Commerce
关键词
体验经济
饭店产品
体验化创新设计
experience economy
hotel product
experience-innovation and design
