摘要
介绍了技术采纳模型的基本内容和发展历程,指出了行为科学在技术采纳模型发展中的重要作用,以期能够为企业信息技术采纳行为的研究提供新的思路,并帮助企业更加有效地引进和使用信息技术。
It introduces the technology acceptance model (TAM), a derivative of the Theory of Reasoned Action (TRA), and takes a review on the development of the model. Furthermore, it reveals that the behavior science plays a significant role in the evolution of TAM and proposes a brand-new perspective of TAM. It concludes that TAM is a useful model which can effectively improve the performance of information technology and support the technology acceptance decision for managers.
出处
《研究与发展管理》
CSSCI
北大核心
2005年第3期52-58,共7页
R&D Management
关键词
信息技术
技术采纳模型
计划行为理论
任务科技匹配模型
information technology
technology acceptance model
theory of planed behavior
task-S&T fit model
