摘要
起源于航空业的收入管理,在国外的理论和实践上都取得了巨大成功。而在我国,尚处于引入思想的初级阶段。如何将收入管理更好地应用到我国民航业中,增加我国航空公司的竞争力,就成了亟待解决的问题。基于此,文章从预测、定价、舱位控制和超订四个方面对航空收入管理在国内国外的研究现状进行了分析,并展望了研究前景,希望对我国民航收入管理的理论研究和实践有借鉴意义。
Revenue Management, which origins from airline industry, has gotten great success. But in our country, it is still in the stage of introducing. It is a problem how to apply it in our practice that can improve the competition power and revenue of airline industry. The article covers the developments of airline revenue management in forecasting, pricing, seat inventory control and overbooking, and suggests future research directions, and helps to the domestic research.
出处
《成都教育学院学报》
2005年第6期24-26,共3页
Journal of Chendu College of Education
基金
国家自然科学基金项目(70440007)资助
关键词
航空收入管理
预测
舱位控制
定价
超订
airline revenue management
seat inventory control
pricing
overbooking
