摘要
世界杯足球赛蕴涵着巨大的商机,能给国际足联和主办国带来丰厚的商业利润。运用文献综述法,逻辑法,归纳法对2002年世界杯足球赛营销手段及其经济效益进行分析,从中吸取成功经验和失败教训。
FIFA World Cup contains many commercial opportunities and thus can bring great benefit to both FIFA and the hosts. This paper applies documental, logical and inductive methods to the analysis of the marketing and the benefit of 2002 FIFA World Cup, so as to provide lessons and experience for the following hosts.
出处
《体育科学研究》
2005年第2期40-43,共4页
Sports Science Research
关键词
世界杯
足球
营销策略
经济效益
FIFA World Cup
football
marketing tactics
economic benefit
