摘要
广告作为市场经济中不可缺少的重要组成部分,充斥在我们生活的这个空间。广告的构成成分包括在文字、语言、标点符号和文字图形,并或者有意或无意地成为人众的一种语言标准,在我国语言文字的改革发展中占有重要一席。本文试针对我国电视广告中存在的语言语用的不规范现象进行探讨,以利其发展。
<Abstrcat>Today, being an indispensable part in market economy, advertisement can be seen everywhere around us. There are several parts in advertisement: characters, language, punctuation and character symbols. With the frequent use of advertisement language, it has become an accepted language criterion for the public, and it also plays an important role in Chinese language reform. The thesis discusses from the nonstandard use of language in television advertisement so that it will help the development of advertisement.
基金
国家语言文字应用"十五"科研项目:中国当代广告语言之流变与规范研究(编号:ZC105-64A)
关键词
广告
语言
文字
不规范
advertisement
language
characters
nonstandard brief introduction of Author
