摘要
执行已经成为企业所面临的最大问题之一,大量企业经营失败的案例表明,企业战略经营失败的原因源于其战略缺乏可执行的基础。企业要想取得成功,必须拥有全新的执行理念,通过创建有效的执行文化,将战略、人员与运营流程三个要素有机结合,并使执行力文化成为企业的基因,并贯穿企业发展的各个方面。文章结合通用电气、海尔等优秀企业的执行力文化,提出了培育企业执行力文化的思路与策略。
Executive ability has become one of the crucial problems confronted by enterprises. Numerous cases showed that the failure of enterprise strategic management is caused by lack of foundation for execution. An enterprise must have a bran-new executive vision, and integrate strategy, personnel, and operation procedure intimately through foundation of effective executive culture, and make the executive culture become the ingredient of the enterprise with penetrating it in various aspects of enterprise development. In combination with the executive culture of some excellent enterprises such as GE and Haier, the thought and strategy of cultivating execution of enterprise culture were put forward.
出处
《石油化工技术经济》
2005年第4期54-57,共4页
Techno-Economics in Petrochemicals
