摘要
面对日趋激烈的教育竞争,电视大学必须要认清学员品牌忠诚度对自身发展的重要意义,并加强品牌忠诚度管理以便在竞争中立于不败之地。
In the face of increasingly intense educational competition, TV University must see clearly the important significance of the students＇ brand loyalty for their own development, and at the same time intensify the administration of brand royalty so as to remain invincible in competition 。
出处
《开放教育研究》
CSSCI
2005年第B08期50-52,共3页
Open Education Research
关键词
品牌忠诚
电视大学
质量
差异化服务
brand royalty, TV University, quality, discrepancy service
