摘要
环球嘉年华的成功显示出游客对体验的强烈需求,同时也对我国主题公园的发展提出了挑战。通过对国内主题公园发展现状和研究现状的分析,提出我国主题公园转危机为机遇的战略选择是增加游客体验,并就如何具体增加游客体验进行了探讨,以期对我国主题公园的进一步发展提供决策支持。
The success of Worldcarnival shows that tourists have strong desire for experience and at the same time it persents great challenge to the development of theme parks in our country. With the analysis of the status of their development and research, the paper proposes that the strategy for developing theme parks in China is to increase chances for tourist＇ s experience and it also discusses how to achieve the goal, hoping it will help the development of theme parks in China.
出处
《宁波大学学报（人文科学版）》
2005年第4期137-141,共5页
Journal of Ningbo University：Liberal Arts Edition
关键词
主题公园
环球嘉年华
游客体验
theme park
Worldcarnival
tourists＇ experience
