摘要
随着全球化趋势的加强,国家形象在国际交往中的作用日渐突出,在西方电视话语霸权下如何塑造中国的国际形象成为一个关系国家利益的重要问题。我们应该充分利用电视这一现代化媒介,把握电视传播的规律,认真分析海外受众需求,注重节目质量、节目包装及营销推广,并与互联网互动,让电视在中国国际形象的塑造中成为强有力的武器。
With the globalization trend, the national image plays a more and more important role in international interaction. It＇s essential to create the national image of China under the western television discourse hegemony. We should make full use of this modern media—— television, learn the rules of the television communication thoroughly, analyse the needs of the overseas TV viewers carefully, attach great importance to the quality, packaging and marketing of the television programmes and integrate the television with the internet. Hence, the television will become a powerful weapon for the creation of the national image of China.
出处
《株洲工学院学报》
2005年第5期107-108,共2页
Journal of Zhuzhou Institute of Technology
关键词
话语霸权
国家形象
电视传播
discourse hegemony ： national image
television communication
