摘要
针对消费者选择酸奶品牌存在着的主观性和不确定性,应用模糊综合评判模型对长春酸奶市场进行调研分析,准确把握该地区消费者酸奶口味习惯,为企业开发生产新产品和市场调研提供决策支持。该方法简单易行,效果显著,可以在其它食品企业推广实施。
Abstract：Due to the people＇s uncertainty and subjectivity to the different yogurts, the fuzzy synthetic evaluation was used in the local market research and analysis on yogurt, in order to learn the taste habit of customers, and provide the manufacturers evidence for developing new products. This method was simple but effective, and can be put in practice in other similar food companies.
出处
《乳业科学与技术》
2005年第4期151-153,172,共4页
JOURNAL OF DAIRY SCIENCE AND TECHNOLOGY
关键词
模糊综合评判
酸奶
市场调研
权重
fuzzy synthetic evaluation
yogurt
market research
weight
