摘要
以玉米为主的深加工业已成为吉林省经济发展支柱产业,在发展中还存在着加工转化率低、加工产品品种少等主要问题。本文独辟蹊径从营销战略角度探寻解决问题思路,首先从政策法规、技术人才、玉米供需、深加工产品需求、企业竞争及企业营销等方面对吉林省玉米深加工业营销环境进行深入分析,然后根据营销中的优势、劣势,结合吉林省深加工行业特点、企业现状,最后从细分市场、目标市场选择、品牌方面提出营销战略。
Corn-based deep-processing industry has become a pillar industry in economic development of Jilin Province,the main problems in the development include low transformation rate and few transformation species. The article seeks to solute the problems in terms of marketing strategy,firstly analyses the marketing environment deeply from the policies and regulations, technical personnel,corn supply and demand,the demand for deep-processing products,the competitiveness of enterprises and corporate marketing,and t...
出处
《吉林工程技术师范学院学报》
2010年第12期62-65,共4页
Journal of Jilin Engineering Normal University
基金
吉林省教育厅"十一五"社会科学研究项目(2008)
关键词
玉米深加工
营销环境
营销战略
deep processing of corn
marketing environment
marketing strategy
