摘要
区域品牌是某地域的企业品牌集体行为的综合体现,是区域经济发展的产物。区域品牌的产生是内因与外因综合作用的结果,区域品牌对提升区域经济竞争力具有重要影响。
The regional brand is the comprehensive embodiment of the enterprise brand collective behavior of some regions.It is a result of regional economy development,and has its causes both internal and external.The regional brand is of great significance to increase the competitiveness of regional economy.
出处
《江苏经贸职业技术学院学报》
2006年第2期45-47,共3页
Journal of Jiangsu Institute of Commerce
