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C2C网络环境下声誉、保障服务对消费者购买过程的影响 被引量:1

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摘要 为缓解C2C网上交易中信息不对称问题,促进网上交易快速发展,一些C2C网站推出信用评价制度、第三方保障服务。本文以淘宝网为例,研究声誉、保障服务对消费者购买过程的影响,发现声誉、保障服务对消费者的点击浏览、收藏、实际购买均有正向影响,并推测消费者进行C2C网上购物时的购买习惯。
作者 张楠 叶乃沂
出处 《中国商界》 2010年第11期165-168,共4页 Business China
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参考文献9

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二级参考文献25

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