摘要
运用文献资料法,分别从休闲体育市场研究的意义、国内外休闲体育开展以及中国休闲体育市场的开发三个方面进行分析,得出结论:一是建立与社会主义市场经济相适应的思想体系;二是转变机制,引导、强化群众休闲体育市场意识;三是开发关键在于人才,尤其是既懂体育运动,又懂市场经营之道的人才;四是休闲体育市场应纳入法制轨道。
By the research on documents,it omalyszes through three aspects which are meaning of research on leisure sports market,native and foreign development of leisure sports and expoliture of chinese leisure sports market.The conclusions are establishing idealistic system udaptive to socialistic market economy and trasforming syestem, leading and enhancing people＇s sonsciousness of leisure market and human resources key to exploitation espelially versed in both sports and marketing and sports market auording to laws.
出处
《广州体育学院学报》
北大核心
2005年第4期50-52,共3页
Journal of Guangzhou Sport University
关键词
中国
休闲体育市场
China
leisure sports market
