摘要
经济的飞速发展给已经摆脱了物资贫穷的我们带来了许多社会问题,如自然生态的失衡,伦理道德的沦丧等等。为了唤起人们的意识,更加有效解决这些问题,我们需要广告事业的支持,特别是公益广告。本文首先介绍了公益广告的内涵,然后着重介绍了公益广告的特征、属性及其作用,分析了公益广告在发展中存在的问题及原因,并对发展公益广告的思路及对策作了详尽的论述。
We have broken away flora the poverty because of the rapid development of the economy, but we must face the new “poverty” now, such as the unbalance of nature, the corruption of morality etc. In order to evoke the consciousness of the people, resolve these matters effectively, we need the help of the advertisement, especially the commonweal advertisement. In this paper, we introduce the concept of the commonweal advertisement firstly. And then we recommend itscharacter, attribute and function, analyze the problem and its reasons during its development. At last we discuss its idea and countermeasure in detail.
出处
《武汉科技学院学报》
2005年第10期114-117,共4页
Journal of Wuhan Institute of Science and Technology
关键词
广告
公益
特征
属性
策略
Advertisement
Commonweal
Character
Attribute
Strategy
