摘要
本研究以中国学术期刊网1994-2003年间的公共关系论文为第一手资料,结合国内新闻传播6大权威学术期刊相同年份的公共关系论文,运用内容分析法,从研究属性、研究主题、理论视角以及研究方法4个方面对国内近10年来公共关系研究进行定量研究和跨文化分析。研究发现,到2003年8月止,中国公共关系理论研究水平正处在美国20世纪70年代中期的水平,公共关系学科也正处在由不成熟向成熟过渡的转型期,整体理论研究水平落后于世界25-30年。
The purpose of this paper is to explore the detailed quantitative analysis witn tne development of Chinese academic research in public relations in recent ten years. It is based on the public relations＇ papers which are from China Academic Journal Net and China Big Six Journalism Communication Academic Journals. Comparing some important related papers of USA and China Taipei. we use an approach of the content analysis, and make a quantitative analysis and implement a cross-cultural research from four aspects （research attribute, research topic, theoretical paradigm and research method） based on these papers. We draw a conclusion that, until August 2003, the whole level of Chinese theory research in public relations lags behind world level from 25 to 30 years. The framework of Chinese Public Relations theoretical system hasn＇ t been established up to now, the research in public relations hasn＇t developed into a special discipline in China. It will grow into maturity few years later.
出处
《华中科技大学学报（社会科学版）》
2005年第2期102-106,共5页
Journal of Huazhong University of Science and Technology(Social Science Edition)
关键词
公共关系
内容分析
实证研究
跨文化研究
Chinese research in public relations
Content analysis
Quantitative analysis
Crosscultural research
