摘要
当前,市场竞争日益激烈,优胜劣汰的速度加快,企业不进则退。面对不断变化的市场,企业要赢得市场,在竞争中取胜,就必须在对市场正确认识的基础上,科学准确地预测市场,把握市场;找出差异,细分市场,形成并拥有稳固的利基市场;积极主动地引导消费,创造新的市场。
Currently market competition is intensifying which forces enterprises to strive for the best. Facing increasingly and the pace of natural selection is speeding, the ever changing market, enterprises must, on the basis of the correct understanding of the market, predict and control the market scientifically and truly, find out the differences to form and hold stable niche markets of their own, and guide the consumers actively and explore new markets so as to gain the market and win in competitions.
出处
《西安财经学院学报》
2005年第4期43-45,共3页
Journal of Xi’an University of Finance & Economics
