摘要
提出了奥运旅游的概念,分析了其市场特征,结合历届奥运旅游的入境客源市场情况,以2008年北京奥运会为例分析了奥运旅游入境客源市场的定位、整合营销战略及措施。
This research defines the concept of the tourism of the Olympic Games, and analyzes the market characteristics. Based on the market resources situation of the previous Olympic Games tourism, taking Beijing Olympic Games 2008 as an example, this study analyze the market position, combination marketing strategy and its implementation of the importing tourism market resources of the Olympic Games.
出处
《北京体育大学学报》
CSSCI
北大核心
2005年第8期1047-1049,共3页
Journal of Beijing Sport University
关键词
奥运旅游
入境旅游者
客源市场开发
the Olympic Games tourism
importing tourists
resource market development
